How Great Companies (Read Schools) Think
In the interest of looking at a school as a business, which on many campuses comes as a great surprise, it is valuable to look at recent research on what makes a great company (read school). For those of you who are Deans this is any area where you may exert a great...
The Recruitment Gap
Nowhere does the gap show more plainly than in the campus tour. Surprisingly the gap has not changed significantly over the past one hundred years. In no other industry would handling the sale of a complex product costing from 60,000 to 300,000 dollars be placed in...
8 Ways to Automate Your Recruitment Housekeeping Chores
Automated marketing has stepped in to multiply our recruiting power by doing several of our housekeeping chores: Responding to inquiries instantly – It can be 3 a.m. and our e-mail or website will respond automatically with more information, a video, a brochure,...
Who is My Crowd?
“In every crowd there is a silver lining.” – P.T. Barnum All of business begins and ends with your crowd. You have to find your crowd because that’s where your prospective students come from. What your crowd thinks of your school determines your success. Branding...
21 Ways to Differentiate Your School
“Although the vast majority of schools cannot improve their performance in terms of input measures (they can’t build an endowment from scratch or simply attract twice as many National Merit Scholars for next year’s freshman class, they can influence the experience of...
University Name Games
It is common knowledge in higher education that the naming process is incredibly easy or incredibly difficult. There is rarely a middle ground. If you receive a large endowment for anything from the Smitten Family, then there is very little debate. Is it the Harry...