A Smarter Funnel
The Orbit Enrollment System™ is a tool designed to build a smarter funnel to identify and develop prospects automatically. Designed to fit with your current application and admissions systems, our lightweight software will transform what you do without trying to fit in cumbersome, difficult to implement alternate technology.
Find
The days of trying to fill your pipeline by just buying more names are over. We use Advanced Analytics and Machine Learning to find the prospective students that are most likely to apply and enroll.
Engage
Students don’t want one size fits all. In order to capture their interest you need to give them a tailored message that fits what they want.
Apply
No more empty applications. Leverage deep insights and data analytics to increase the quality and conversion rate of your applicants.
Enroll
The funnel is no longer a simple numbers game. It is critical to build a smart system that constantly evolves and improves, focusing on yield not just applications.
HOW IT WORKS
ENROLLMENT ASSESSMENT
To begin, the Sienna 360 Assessment quickly evaluates and makes recommendations for 5 areas
- Your core brand and microbrands (schools/departments testing suggestions)
- Recruitment process
- Enrollment process
- Marketing tools
- Data collection process and analytics
DIRECT/AUTOMATED MARKETING
With a 32-year background of successful direct marketing design and execution in the Orbit Studio, you will find a storehouse of savvy strategies to elicit student engagement “in 23 seconds or less”.
- Segmented: We do not employ shotgun techniques. Art, Engineering or Physical Education Majors, each have different rules of engagement.
- Automated: Our automated marketing will tag, track, rank and engage prospective students.
- Branded: We identify and deploy your brand assets featuring your flagships and separating benefits.
ADVANCED ANALYTICS ALGORITHM
Advanced analytics are creating profound new opportunities for businesses, yet we found that only 2{0ae33acad19edec36fbf6bbbe7929055a59925edc665f3418938e63c0d662519} of universities and colleges are able to combine the right people, tools, data and organizational focus to take advantage
- Primary Research: Collecting useful data is essential. Our team is skilled in assembling data sets from select name purchases (ACT, SAT, GMAT, et al.) web-based/paper surveys. Data also can be gathered from secondary sources -- web scraping, API connectivity, and through our understanding of different cloud based database platforms.
- Advanced Analytics: All data is validated and poured into our proprietary software in order to develop intelligible, useful data sets suitable for building Machine Learning Models.
- Machine Learning: Our Machine Learning Models connect the dots for you. The more we learn about what works and what does not, the more efficient your Enrollment Process will be. You will free up resources or reallocate to an area with proven, substantial yield.
STREAMLINE ENROLLMENT PROCESS
Your validated Data Set is a living, growing resource that yields more relevant information the larger it becomes. The data can feed into your present CRM. The rankings can determine where your valuable counselor time is best spent. You can use it to continually to:
- Redefine your Funnel: Market to your best prospects with precision instead of expensive scattergun techniques.
- Constantly Improve Your Outreach Tools: From direct and automated marketing tools to social marketing, what is working best and how can improvements be made.
- Identify Historic and Determine Future Trends: What is obsolete and what needs to be developed.
- Create an Ongoing AB Testing Ground: Test an infinite number of variables or initiative possibilities and their effect on enrollment (Branding initiatives, programs, courses, events, subject areas, research etc.)
- Formulate Strategic Decisions: Add validity to sweeping decisions that have university or college-wide impact on enrollment and other important issues.