Automated marketing has stepped in to multiply our recruiting power by doing several of our housekeeping chores:
- Responding to inquiries instantly – It can be 3 a.m. and our e-mail or website will respond automatically with more information, a video, a brochure, mini-book or even set an appointment with an advisor.
- We get notified automatically – If a prospect hits one or several hotspots on our website. We can then follow-up immediately with hot prospects.
- We can keep in touch with hundreds/thousands of our prospects – We can hit their e-mail box strategically, keeping top-of-mind, building our expertise and providing support-and-inspire material to improve our prospects’ lives.
- We can send out ice-breakers – We can wake up whole lists of our affinity groups or generate new contacts to build our incubator to nurture new leads.
- We can track in a non-creepy way – We can learn interest areas and trends and provide useful, relevant services and information to our student customers.
- Customers not born, they are hatched – We can build an intelligent incubator to keep prospective students warm and informed before they hatch into enrolled students.
- We never have to cold call again – As if we would have.
- We can do data-based decision making – We can improve our brand, improve our schools programs and services, save time and money, and generate more useable leads.